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The Two-Call Rule

The Two-Call Rule

24 November 2025
I have a rule for new collaborations with founders or clients: two calls. That’s it. If a decision hasn’t been made by the end of the second call, the idea or lead moves to a low-priority list.
So... I applied to Iterative.

So... I applied to Iterative.

21 November 2025
I've just sent in my application for Iterative's accelerator. Thought that I'll make my application public so here goes. Below is my application in full.
Nothing is Beneath Me

Nothing is Beneath Me

19 November 2025
I once had to pick poo out of my robot vacuum. It was because it was the highest leverage thing I could do then. There’s nothing beneath me. The only reason things get done by me, or not, is leverage. And this is how I hire.
What are you optimizing for?

What are you optimizing for?

18 November 2025
The code I write today is terrible. My 25-year-old self, who wrote code for monolithic government systems, would be appalled. He would probably fire me.
Happy & Contented

Happy & Contented

24 October 2025
Five years ago, I'd kill for this life. I'm sharing my journey through family, startup growth, and self-discovery, learning to manage challenges with less fear.
"So Many Cigarette Butts"

"So Many Cigarette Butts"

05 March 2025
My 2 year old daughter made this comment. And I wonder if that's the environment I want her to inherit?
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