updated 7 Jan 2026
This is my /now page. It tells you what I'm focused on in my life right now.
Location
📍 Singapore, Jurong
Family: Growth & Safety Nets
The "baby phase" is officially behind us. Roxanne is turning 4 this year, and Rendell is hitting 2. The transformation is wild—Roxanne is losing her baby face, growing tall, and becoming incredibly daring. Whether she’s jumping off heights or out-scooting her mum, her confidence is peaking.
I recently had a "core memory" moment with her at a playground. She was stuck on a rope structure, crying and terrified of the gaps. Instead of pulling her down or pushing her up, I told her:
I’m holding you, you won't be able fall. But I can't do it for you.
If you're scared, rest. And when you're ready, the only way out is to keep going.
Another father nearby mentioned he rarely sees parents in Singapore let their kids sit with that discomfort. It really solidified our parenting goal: to be their safety net and cheerleader, but never their crutch.
Meanwhile, Rendell is our "charming" one. He’s obsessed with rubbish trucks, trains, and cars—his day starts and ends with his train set. However, he’s also discovered a new "superpower" to fend off his big sister: biting. We’re currently in the thick of the "pulling them apart" phase of sibling rivalry.
Looking ahead: We’re planning a family trip to Taiwan in Q1. Jovy and I are also sitting down for a vision boarding session to proactively design our next chapter before "circumstances" decide it for us.
Work: Scaling Synscribe
Synscribe is growing steadily. We’ve hit new revenue milestones (300k+ ARR 🎉) recently, and I’ve also applied to Iterative to take things to the next level.
I’m getting more comfortable with "charging more," but the psychological side of business is still a work in progress. The fear of underdelivering or seeing a customer leave doesn't really go away; it just changes shape as the stakes get higher.
The current challenge: Operations. It’s a delicate balancing act right now:
Maintaining high-quality delivery.
Expanding capacity through hiring.
Keeping the sales pipeline flowing.
Scaling a service-led business is hard. I’m currently hiring for someone with a great work ethic and fast learning speed. If you know someone amazing, send them my way.
Reading
I’ve been diving into books that bridge the gap between strategy and management:
Product-Led SEO: Shifting my perspective on SEO from just "keywords" to a holistic product strategy.
Hell Yeah or No by Derek Sivers: A mandatory re-read for anyone trying to protect their time and focus.
High Output Management by Andy Grove: A classic. It’s fascinating how many parallels there are between managing a team and managing AI agents.
Previous Entries
updated 7 Jan 2026
Location
📍 Singapore, Jurong
Family
Jovy & I are starting to get used to life as a parent of 2 toddlers. Roxanne is turning 3 this year and Rendell's first birthday is coming right up.
Roxanne has started to form complex sentences like "Mummy go into yellow taxi, eat sweets, get tattoo" and has begin to become really territorial with her stuffs. Sibling rivalry is real.
A funny conversation recently:
Roxanne: "Daddy throw away"
Raymond: (in classic Singlish) "Throw away what?"
Roxanne: "Daddy throw away 弟弟 (little brother)"
Rendell on the other hand is not backing off. He's punching above his weight by standing up to his sister even though he's still struggling to walk assisted. We also started to notice how charismatic he is and wonder if that will be his superpower growing up.
Work
I'm currently rolling out a new done-for-you SEO service after seeing success with our approach and internal tools with Wisp. Since starting in Feb, I've a confirmed client and 5 more in the pipeline with 3 closing in the next 1 month.
This was my first time charging a 4-digit per month subscription and I've taken a new approach to sell the service first instead of building any 'products' first. The conversations I'm getting everyday helps me figure out how to approach the market better and energies me.
Reading
I've recently discovered some interesting blogs through an interesting "I'll Read It" initiative so I'm re-organising my reading list to see how I can weave those into my reading habit.
Currently reading Asian Waters : The Struggle over the Indo-Pacific and the Challenge to American Power.
updated 7 Oct 2024
Family
Jovy & I have recently welcomed our 2nd kid, Rendell, into the family and he's been a bundle of joy. However, having "2 under 2" can be really trying and we are learning to figure out the new normal for all of us and we are extremely grateful for all the help rendered by everyone around us, especially our parents.
Roxanne has recently started to form short sentences like "爸爸抱弟弟" (or "Daddy carry little brother") to get me to pick Rendell up from Jovy, just so that Jovy can carry her instead. She's been adjusted well to school now but still occasionally catch a bug or two.
Rendell just started to flip over from his back and can carry his own weight in a standing position. He's a lot more smiley at the same stage as Roxanne. Jovy & I talk a lot about how he will be charming tons of people in the future.
We've also recently got help from a Filipino helper and she's recently just completed her 2nd month with us. It's amazing that we no longer have to wake up through the night for feeds and have chores automatically done.
Work
I'm currently working on wisp. It's the simplest way to add a blog (like this one) to websites that has a delightful editorial interface.
I started working on it around March 2024 and have got over 50 websites running it and have 7 paying customers. Wooohoo!
I write about my journey building wisp in the build-in-public section of the blog there if you are keen to follow along.
As for wielded, the AI workspace platform where you can use the latest LLM and have saved personas, I'm still maintaining it but it's taking a backseat to let me focus on wisp. I've a couple of paying customers there to keep the lights on and is still growing organically with some of the new content added to it.
Reading
I've recently discovered some interesting blogs through an interesting "I'll Read It" initiative so I'm re-organising my reading list to see how I can weave those into my reading habit.
Currently reading Thinking in Bets and Badass - Making Users Awesome.